The Competitive Advantage Study of Retailing Industry in Turkey and USA

TABLE OF CONTENTS Table of contents is missing. Please download the record book document to view it. < pixilated>EXECUTIVE SUMMARY This commencement exercise project is including the companies to be evaluated and comp ard within Turkish and US selling industries are Migros T.A.?., CarrefourSA, and KipaTesco from Turkish stock Istanbul germinate Exchange; and Wal-Mart, Costco and come in from New York Stock Exchange. If we briefly examine all these firms from Turkish and US merchandise place, it could give us a proportional consciousness of the retail industry within these firms. First of all, we female genital organ get a line that Migros is very successful in principal(prenominal)taining well-positioned structure in the market and reaches achievable targets thanks to their unanimous merchandising and product notification in internal market, skillful referral relationships with suppliers and nodes, in-store com plementary products add interest, constancy and revenue, and high customer trueness among repeat and high-dollar purchase customers. Migros is cognise as the founder of Turkish retailing industry.

However, the most important problem I apothegm in the firm is due to the fact that hard bills flow continues to be unpredictable, owner is still climbing the retail experience curve, and in conclusion location is always based on the traditional retail area. On the other hand, Kipa from again Turkish market has extremely strong relationships with distributors, excellent staff who are well trained and customer attenti ve and the fact that similarly get great di! scounts, increase job satisfaction and finally an efficient, stylish retail store. Kipa was first founded as local superstore in ?zmir region and then expand into Aegean region. It still acts regionally in Aegean region. The main fact that, Kipa has been acquired by British retail chain Tesco. It benefits from retailing experience and management vogue of Tesco. The last firm from IMKB, Carrefour has also a high market share like Migros in national market because they... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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