Introduction A liquid grill from Honda, a well-respected political machine company, go away fall in special appealingness to the young professional market. Description A generic fluid grill manufacturer will partner with Honda Motors to design a gas grill with the Honda logo. The styling and features will capture the essence of a modern Honda vehicle. Features: *Automotive- step paint on body and fixate *Rounded frame made from cast alloy (no squ atomic number 18 steel tube) * buirdly tank support *Good wheels with metal rims and rubber tires *Control ornament - digital or fascia dial style *Turbo-Sear button will fire an brilliant flame at food *Igniter with massive, viewable curve *Accurate thermometer, timer and fuel gauge *Heavyweight, smooth operational controls Tar retain got Market Demographic Profile term: 25 - 45The home run market will be young adults to early-middle age. contemporaries: Generation X - Young baby boomer Gender: MaleMen ar the primary b uyers of gas grills (Meyers, 2002). Family size: 1 - 4Since the seat market is young, they will tend to be superstar or with new families. Family Life Cycle: unity to get hitched with with young children Income: $40,000 - $100,000Young professionals will have the income that can be spend on luxury items such as this. Social specify: Middle - Upper Middle Education: Completed college business line: Professional Psychographic Profile *Lifestyle: High-Tech Oriented The target market will have high-tech oriented lifestyles. They are continuously aware of the latest technologies, especially with regards to consumer products (gadgets). After a lifespan of slick advertising, they are extremely brand conscious, and cultivate in product evaluation (Kotler, p.266). They are aware of a big twine of brand reputations. *Values: Strivers Strivers are think on material and professional goals (Miller, 1998).
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Even though the moo range of the targeted income cannot really afford this, there is a meaning(a) twinkle factor among this personality type. When a new technology... The sectionalisation and billet analysis stated in this report is pee and useful. It shows me how to do a segmentation and positioning analysis on my case. The positioning analysis was most intriguing you might have treasured to expound further on why the competition in the pricing range would be concieved as paltry quality and conversly why your product would not. This essay gives a no-nonsense breakdwon of what is demand when considering segmentation/positioning. Model can be apply on any case (Which I have done). If you unavoidableness to get a full essay, order it on our website: OrderCustomPaper.com
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