Tobacco Giant 'Breaks Youth Code'

Tobacco giant breaks youth formula A British tobacco plant plant plant giant is breaking its own trade principle top the sale of cig arttes to young concourse in Africa. An investigating for the BBC has tack evidence in Nigeria, Malawi and Mauritius of rules creation broken. In particular, it gear up iodine cigarettes - which campaigners aver are attractive to young people - were being promoted and sold. The company involved, British American Tobacco ( toss), says it does not shape up the sale of maven sticks. In Malawi, this London-based tobacco firm provided sponsorship for a music event, which was held at a locus that had no testicle age checks on the door. This breaks BATs own marketing code. Celebrities had also appeared at the music event wearing Embassy and fail Mall brand goods. Chris Proctor, head of science and Regulation at BAT, was interviewed by the group of BBC Twos This World program. Mr. Proctor said the tactical maneuver used by BAT circ umvent bans on advert and raise the visibleness of cigarettes in countries where doctors are warning of a potential pestiferous of skunk-related diseases.

WHO predicts smoking-related deaths in Africa will double within 20 years Campaigners say that such events - which often receive competitions offering lavish prizes - are succeeding in reservation cigarettes attractive in a country where less than 10% of the population smoke and where smoking is still considered taboo. BATs marketing code acknowledges that single cigarettes are oddly attractive to young people, who may not be commensurate to a fford a total packet of cigarettes. The com! pany claims it does not promote the sale of single sticks on this basis. Yet in Mauritius, BAT has distributed to shops to make it easier for them to give away single cigarettes. In Malawi and Nigeria, posters of BAT have been found render single cigarettes and showing the outlay of a single cigarette. Children as young as 11 are found get the single cigarettes and are exploitation a...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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