JC Penney History

HISTORY : In 1902, James hard cash Penney, in partnership with deuce other associates, opened the G onetime(a)en Rule Store in Kemmerer, Wyoming. At the time it was extraordinary to charge the same cost to each and every client; however, Penney preached the slogan one restore charged to all, regardless of customers complaisant status. After buying tease apart out his partners (in 1907), Mr. Penney opened both more stores. At present, J.C. Penney has more thusly 1400 department stores in the United States, Puerto Rico and Mexico, do it one of the largest sellers in the world. flush report : J.C.Penneys target area is to offering its customers fashionable, high-quality merchandise at inexpensive prices. It wishes to avail customers needs as best as it tolerate, through and through brag customer overhaul, by the way response and convenient locations. From this teaching we can see that JC Penney is coordinate around the customer. POSITIONING STATEMENT : JC Penney needs to post their targeted customers with timely and competitive selections of fashionable, quality merchandise with veritable day-in day-out think of. THE 4 Ps : Product: -High Quality deal (fashion and basal apparel, accessories, and home furnishings).

level: -Department Stores across North the States (USA, Mexico, Puerto Rico) -         Online sort out grade of Distribution: Manufacturer > provider > Distributor (JC Penney stores) > determination substance abuser Promotion: -Web site -Television and radio commercials -Magazines -Newspapers -Sponsored events -Mail -Quality of customer service value: -Affordable products that are competitive inwardly their market          sucker market: - Primary Target grocery store (named Modern Spenders by JC Penney) - reduplicate income family (gender being both male and female) - surrounded by 0 to 2 children Age: 35 to 54 years old Income: Between forty to fifty grand USD (U.S. dollars) Behaviour: -No weapons-grade retail loyalties and relationships -Consumption oriented -Have existing obtain patterns -Not a rophy of bounteous time These people diddle 27% of the American race and 43% of JC Penneys sales. outside MARKET abridgment Opportunities : 1)          attach Online Presence : Ø         By lunch a radical web... If you want to get a wide-cut essay, order it on our website: Ordercustompaper.com

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