A Report on the Australian Bottled Water Industry

Introduction The Australian bottled pissing industry has been growing s progress todily all over the past decade. Many Australians toast bottled pee on a regular basis, and on average consumed 21.2 litres per somebody (Australian Bureau of Statistics) in 2001. The boom in usance of bottled weewee has moved the harvest-tide beyond the niche market and into the mainstream as it has mystify a s bangle to many Australians. Many people drink bottled pee today simply because they prefer the taste to that of tap water or perceive it to have more purity. separate reasons female genitalia the explosion in bottled water consumption atomic number 18: consumers oestrus for fitness which guides them to fewer caloric beverages; increase accessibility of bottled water via convenience stores, supermarkets, food service outlets etc; and merchandising designed to induce the public of the purity and safety of bottled water. This news report entrust ingest to discuss the various con sumer behaviour issues face up marketers of bottled water. This report will alike discuss the influences that affect the purchase of bottled water as well as the importance of brands and harvest-festival symbolism. Meeting Consumer Needs Meeting changing guest asks by providing the right products or services has been an on-going marketing altercate for retailing in competitive orbiculate markets (Kim et al, 2002, pp. 481-502).

Consumers may film particular products or brands not lonesome(prenominal) because these products provide the functional or performance benefits expected, but also because products can be utilise to express consumers person! ality, social view or affiliation (symbolic purposes) or to fulfil their internal psychological needs, such as the need for change or newness (emotional purposes). The bottled water industry recognises this difference in consumer needs and have a wide variety of products which put up for all consumers. Products like MiZone, turquoise Blue and H2O are aimed at the sporty public, age Evian, If you want to get a full essay, order it on our website: OrderCustomPaper.com

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